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Press Release

February 14, 2020

ROSE Foundation, Cervical Cancer Screening Nonprofit Chooses Digi’s Omni as its Hotline Provider


SUBANG JAYA, 14 February 2020 – Digi Telecommunications Sdn Bhd (Digi) today announces that ROSE Foundation has selected Digi’s Omni Hotline as its preferred general hotline provider, in its effort to help women seek support on cervical cancer screening.

The Foundation’s Program ROSE (Removing Obstacles to cervical ScrEening) is the world’s first self-sampling screening programme for cervical cancer. In Malaysia, cervical cancer is the third most common cancer among Malaysian women. However, only 25% of eligible women had a pap smear done from 2013-2017, with many citing fear, embarrassment, inconvenience and lack of awareness about cervical screening as barriers to going through the proper screening procedures.

Launched in 2019, ROSE seeks to help more Malaysian women overcome these barriers and provide them with the accessibility and ability to carry out the tests on their own. However, the non-profit organisation faced their own challenges in terms of cost and efficiency when it came to connecting with their patients and clients whilst on the go.

Previously, ROSE Foundation staff had to rely on using separate phones and mobile numbers – this proved costly and difficult to manage as patients had to call several different numbers to get the assistance that they required.

With Omni Hotline, ROSE Foundation is now able to manage calls with the app’s Interactive Virtual Receptionist (IVR) and automate call routing for its patient support representatives who can now use a single dedicated virtual office number to help patients.

Omni Hotline’s general hotline capabilities gives ROSE Foundation the chance to be more efficient and credible. The ability to address enquiries in private over the phone also helps to eliminate the fear and embarrassment associated with typical screening activities at clinics.

ROSE Foundation plans to use Omni Hotline’s call routing features to help provide better patient services especially after regular office hours, where calls can be attended to through voicemails or by routing it to designated representatives outside the office directly on their mobile phones. The gains in efficiency derived from this capability will enable ROSE Foundation to be accessible to more women in Malaysia, at any time.

By choosing Omni Hotline, ROSE Foundation was able to streamline their operations while widening their reach. “The flexibility of Omni has greatly helped our organisation reach more people, it was easy to set up, easy to use and affordable enough for an NPO,” said Isabelle Tan, Contact Centre Lead of ROSE Foundation.

Kathryn Lee, Head of Product at Digi-X, the venture-building arm of Digi that manages Omni Hotline, shared that Digi is proud to support a non-profit dedicated to this important health issue. “Our purpose in Digi is to connect people to what matters; and in this case, we want to connect women to a platform that enables them to seek support as well as take the necessary precaution and action against one of the most pervasive cancers among Malaysian women. By empowering ROSE Foundation’s team with Omni Hotline, we are indirectly providing more capabilities for them to widen their reach to support women across Malaysia as well as increase their patient satisfaction.”

For more information or to sign up for Omni Hotline, visit omnihotline.my.