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Press Release

November 25, 2019

AXA AFFIN selects Digi’s Omni Hotline as its Preferred Virtual Office Phone Provider

SUBANG JAYA, x November 2019 – Digi Telecommunications Sdn Bhd (Digi) announced that AXA AFFIN Life Insurance (AXA AFFIN) has selected Omni Hotline as its preferred virtual office phone provider, as part of its effort to become a more agile workforce. 


AXA AFFIN will be using Omni Hotline to power over 150 office phone extensions for employees who will now be empowered with the freedom to use their own mobile phones for work calls. With this move to Omni Hotline, AXA AFFIN has migrated from physical desk phones and complex on-site PABX hardware to a more flexible virtual office phone system.


Omni Hotline’s intuitive call management services gives AXA AFFIN the means to become the preferred employer of choice amongst millennials. AXA AFFIN plans to enable every employee with their very own office phone extension through the Omni Hotline mobile app on their personal mobile phones. With Omni Hotline’s call routing feature, AXA AFFIN employees are able to make outgoing calls and receive incoming calls from a single universal, shared office number. One key objective of the company’s agile workforce strategy is to enable employees to attend to their customers on-the-go, regardless of their physical location. This prevents missed calls, lost business opportunities and ultimately increases customer satisfaction. AXA AFFIN also intends to leverage Digi’s nationwide telecommunications services to reduce the cost of maintaining a PABX system and to reduce the cost of making local and international calls.


Rohit Nambiar, Chief Executive Officer, AXA AFFIN Life Insurance says, “In today’s constantly changing digital environment, our customers are also becoming more discerning and their demands have evolved – hence the need for us to evolve as well to stay ahead of the game. At AXA AFFIN, we are constantly exploring digital innovations to serve our customers more efficiently and improve our internal operations at the same time. Omni provides us with the ease of mind that we will not miss any important calls and that our customers will be provided the best service that we can offer.”


Digi’s Chief Digital Officer, Praveen Rajan agrees, “Through Digi’s digital solutions, we aim to connect our customers to what matters most. For AXA AFFIN, this meant equipping their employees with a cost-effective communications tool to help with their daily operations. Mobility and connectivity must go hand in hand in today’s digital workplace. By empowering the workforce with Omni Hotline, we are helping the company achieve higher productivity and better internal engagement, thus allowing the teams to focus on creating more satisfied customers in the long run.”


For more information or to sign up for Omni Hotline, visit omnihotline.my.




About Digi

Digi is a mobile connectivity and internet services provider enabling 11.4 million Malaysians on our advanced 4G+ network. We have an ambition to provide relevant, personalised, and engaging digital products and services that will fully enable our customer’s digital lifestyles. Listed on Bursa Malaysia, Digi is part of global telecommunications provider Telenor Group, and is a leader in driving responsible business practices. For more information, visit www.digi.com.my

About Omni Hotline

Omni Hotline is a virtual office phone system that provides an all-in-one digital solution that simplifies business phone calls and customer interaction from a mobile app. Supported by Digi, Malaysia's leading mobile connectivity service provider, Omni Hotline aims to help businesses of all sizes and industries manage customer interaction by simplifying all inbound and outbound calls with a virtual receptionist. For more information, visit https://omnihotline.my/.

About AXA AFFIN Life Insurance Berhad 

Incorporated in February 2006, AXA AFFIN Life Insurance Berhad is a joint venture company between AFFIN Holdings Berhad and AXA Group, a worldwide financial protection leader, which is headquartered in Paris. Leveraging on the AXA Group’s strength as a financial protection expert and AFFIN Holdings’ local knowledge and diversified network, AXA AFFIN Life is focused on helping individuals manage risk and achieve their financial goals. AXA AFFIN Life will strive to build close and lasting relationship with its customers, offering them care, support and advice with the highest standard of professional ethics. As of October 2017, AFFIN Bank is now the Bank Holding Company for AXA AFFIN Life.

For more information, please contact: 

Audra Ooi |Mobile: +60 16 483 2433| audra.ooi@digi.com.my  

Fariza Zaharullaili | Mobile: +6012 390 2423 | digi@voxeureka.com